The firm will once again host a booth at this international bike show

The two-wheel division of ÀÖ²¥´«Ã½ is once again preparing for one of the largest motorcycle expos of the year: the EICMA show, set at Milan’s Rho-Fiera venue between 5-8 November.

Situated at Booth T60 (in hall 5) throughout the long weekend, the ÀÖ²¥´«Ã½ booth will be packed with the latest high-performance motorcycle braking components that have helped make the company a household name for the last four decades.

Be sure to head over to the ÀÖ²¥´«Ã½ stand to check out some of the firm’s acclaimed braking components hands-on, as well as discussing any queries you may have with the friendly team.

While the motorcycle team attends EICMA, the automotive division will be at the SEMA show in Las Vegas.

• to find out more about the EICMA show.
• to find out more about ÀÖ²¥´«Ã½.

The firm hosted a stand at this popular motorsport event in Warwickshire, UK

Another busy events season has officially begun, as the UK arm of the ÀÖ²¥´«Ã½ team recently spent three days at the Race Retro show, held in Stoneleigh Park, Warwickshire, between 20-22 February.

The first of many outings for the company in 2026, the event was a great chance to catch up with customers and colleagues from the automotive, motorcycle and motorsport industries.

There were plenty of static attractions within the venue’s multiple halls, including a wealth of historic motorsport machinery from go-karts up to F1 cars that the public could get up close and personal with.

It was also great to see ÀÖ²¥´«Ã½â€™ long-standing Motorsport Partner, Caterham Cars, having such a large presence within the trade area, sporting multiple examples of their iconic cars that were equipped with ÀÖ²¥´«Ã½ components.

Outside, the rally stage ran all weekend, with everything from classic Minis, autograss monsters and ex-Group B weapons taking on the tight course that navigated around Stoneleigh Park’s grounds.

Thanks to everyone who came over to the ÀÖ²¥´«Ã½ stand and discussed our range of high-performance braking upgrades.

The next event you can catch ÀÖ²¥´«Ã½ at will be Initiate, held at Goodwood Circuit on Monday, 5 May. Also keep your eyes peeled for upcoming announcements on this year’s ÀÖ²¥´«Ã½ Cars/Bikes & Coffee…

• To find out more about ÀÖ²¥´«Ã½, please .
• To find out more about the Race Retro, please .

The firm will have a presence at this popular event for historic motorsport vehicles

The ÀÖ²¥´«Ã½ team is preparing for its first major event of the year – Race Retro – which will be held at Stoneleigh Park on 20-22 February.

The first time ÀÖ²¥´«Ã½ will have a presence at this show, Race Retro is the ultimate grassroots motorsport season opener, uniting racing drivers, teams, and motorsport enthusiasts for a high-octane celebration of competition cars, legendary drivers, and live rally action

You can catch ÀÖ²¥´«Ã½ at Stand 2-267 across the weekend – where there will be a display of high-performance braking components specifically designed for retro and vintage cars. Be sure to pop along and chat to the team about any particular applications or queries you may have.

• To find out more about ÀÖ²¥´«Ã½, please .
• To find out more about the Race Retro, please .

The firm once again hosted a booth at this international motorcycle show

ÀÖ²¥´«Ã½ motorcycle team recently hosted a stand at the EICMA motorcycle expo, which took place within Milan’s vast Fiera Milano venue.

With more than 600,000 visitors across the four days, EICMA 2025 was one of the largest instalments yet, with plenty of enthusiasts approaching the ÀÖ²¥´«Ã½ team to discuss the high-performance braking upgrades on offer.

Away from the stand, one of the most popular attractions was the 20th anniversary of ‘MotoLive’ – the outdoor arena covering over 60,000 square meters, which thrilled the audience with races, acrobatic shows, trials and competitions.

The exhibition was further enriched by the ‘Desert Queens’ display: a tribute to the history and legend of the Dakar Rally, with 31 original motorcycles on display for the first time in Italy, and daily meetings with the protagonists of the world’s most famous rally, which attracted more than 42,000 visitors.

Stay tuned for the fleet of motorcycle events that ÀÖ²¥´«Ã½ will attend in 2026 – more info coming soon…

The firm had a presence at this popular event for retro and historic vehicles

The ÀÖ²¥´«Ã½ UK team enjoyed a successful weekend at Birmingham’s NEC for the 2025 instalment of the Classic Motor show.

The Classic Motor Show celebrates all things retro and historic cars/motorcycles, with thousands of vehicles on display throughout the NEC’s cavernous halls.

This time around, the event was as popular as ever, with thousands descending on the Birmingham venue across the three days.

The ÀÖ²¥´«Ã½ stand was a hive of activity throughout, with countless classic car and motorcycle enthusiasts speaking to the team about their particular applications – cementing just how popular components for older vehicles still are for the braking firm.

That wraps things up for ÀÖ²¥´«Ã½’ 2025 show season, but stay tuned for more news about the fleet of events the team expects to attend in 2026…

The firm will have a presence at this popular event for retro and historic vehicles

It’s a busy week for the ÀÖ²¥´«Ã½ team, with staff members representing the brand at both SEMA in the US and EICMA in Italy. But there’s also a show back in the UK that the remainder of the team is attending: the Classic Motor Show, set to descend on Birmingham’s NEC between 7-9 November.

The Classic Motor Show celebrates all things retro and historic cars/motorcycles, with thousands of vehicles on display throughout the NEC’s cavernous halls. You can also expect stars from TV and YouTube in attendance, as well as a host of other attractions revolving around classic cars.

With a large proportion of ÀÖ²¥´«Ã½â€™s applications dedicated to older machinery, the firm is looking forward to showcasing its brake upgrade components from Booth 2-682 during the event – be sure to pop on by if you’re attending!

• To find out more about ÀÖ²¥´«Ã½, please .
• To find out more about the Classic Motor Show, please .

The firm will once again host a booth at this international bike show

While some of the ÀÖ²¥´«Ã½ team will be celebrating all things four wheels the SEMA car show in Las Vegas, the rest will be focusing on two wheels at the equally-impressive EICMA motorcycle expo, set to descend on Milan’s Fiera Milano venue between 6-9 November.

Based in Hall 5, Stand T90, the ÀÖ²¥´«Ã½ booth will be packed with the latest high-performance motorcycle braking components that have helped make the company a household name for the last four decades.

If you’re attending EICMA 2025, be sure to come and chat with the ÀÖ²¥´«Ã½ team about its acclaimed range of road braking components and race-winning motorsport upgrades.

The firm will open the doors to its Northampton Global HQ for all car and bike enthusiasts

ÀÖ²¥´«Ã½ is pleased to announce that its popular Cars & Coffee/Bikes & Coffee events will make a return on 17 May (cars) and 18 May (bikes), at its UK headquarters in Northampton.

The weekend will build on the incredibly successful instalments carried out in 2023, this time commemorating, among other things, the 10th anniversary of the firm’s ÀÖ²¥´«Ã½ Racing sub-division.

Tickets are FREE but will be distributed on a strictly first-come, first-served basis. They’ll launch from Eventbrite at 6pm on Friday, 2 May – use the links below to ensure you don’t miss out.

All funds raised on the day will be donated to Daventry-based – a charity very close to the hearts of ÀÖ²¥´«Ã½ staff.

Each event will run from 9am-1pm, offering a casual, laid-back chance for ÀÖ²¥´«Ã½ enthusiasts to catch up over a hot beverage, with food/drink stalls on site. There’ll also be various ÀÖ²¥´«Ã½-sponsored riders and drivers present, showcasing their skills in their impressive machinery.

We hope to see you there!

The firm will have a stand at the international motorcycle trade show

It’s been a busy November already for the ÀÖ²¥´«Ã½ team, who have attended several shows before the first week of the month is even over. The next event on the horizon is the EICMA motorcycle expo in Milan, Italy, which will take place at FieraMilano between 7-12 November.

ÀÖ²¥´«Ã½ – a company celebrating its 40^th anniversary this year – will be based on Booth M76, Hall 13 throughout the event, where the friendly team will be on-hand to showcase the firm’s famously large range of high-performance braking components for all kinds of motorcycles.

– To find out more about the EICMA show, please click here:

– To find out more about ÀÖ²¥´«Ã½â€™ range of motorcycle braking components, please head over to .

The UK team spent the day at Silverstone Circuit for the huge Ford-specific show

ÀÖ²¥´«Ã½ recently hosted a trade stand at Ford Fair – one of the UK’s largest Ford-based car shows – when the event descended on the iconic Silverstone Circuit in early August.