On the stand this year, expect the official unveiling of ÀÖ²¥´«Ã½â€™s all-new SC Super Ceramic automotive brake pads – promising the perfect combination of low dust and high performance.

Also present will be the ÀÖ²¥´«Ã½/PowerNation Cadillac CTS-V and bespoke sim rig trailer – a heavily-documented project that is being given away in just a few weeks’ time.

Finishing off the booth will be – a 2002 BMW Z3 M Coupe that’s being driven 3,500 miles across the USA in the lead-up to the show. This car features a 6-piston Apollo big brake kit from ÀÖ²¥´«Ã½ Racing.

As always, the ÀÖ²¥´«Ã½ booth will also play host to the firm’s wide range of high-performance braking components – be sure to grab one of the friendly team to discuss your braking needs if you’re attending!

While the automotive team attends SEMA, the motorcycle division will be at the EICMA expo in Milan.

• to find out more about the SEMA Show.
• to find out more about ÀÖ²¥´«Ã½.

Sim/Trailer Details

Worth $40,000, the grand prize is a SimCraft GRID1 motion racing simulator, installed inside a custom Ironhorse mobile trailer built by Blacktop Speed Shop.

How to Enter

You can enter by heading to the . Entry is limited to one submission per person/email per week, though bonus entry opportunities are available.

The competition is open to residents of the United States and Washington D.C. who have reached the legal age of majority.
Entries close at 11:59:59 AM CT on November 17, 2026. A random drawing will take place on November 24, 2026.

SEMA Show

Based at Booth #23353, ÀÖ²¥´«Ã½ will be back in full force at the 2026 SEMA show. Head over to the booth to not only check out this unique car/trailer setup in the flesh, but also speak to the friendly ÀÖ²¥´«Ã½ staff and check out ÀÖ²¥´«Ã½ braking components up-close.

Stay tuned for more news on the 2026 events that the ÀÖ²¥´«Ã½ team plans to attend – coming soon…

ÀÖ²¥´«Ã½ Booth – The Cars

An eclectic mix of four-wheeled vehicles was once again present, to reflect the wide range of automotive braking components that ÀÖ²¥´«Ã½ offers.

Drifting was represented in the form of Hayden Renton’s E36 BMW 3-Series Compact – complete with a 6-Piston Apollo Big Brake Kit, Bluestuff pads and GD rear discs. Renton competes in Drift League GB with this fiery machine.

James Burnell’s striking Wrigley’s-liveried Mk1 VW Golf showcased the classic car components ÀÖ²¥´«Ã½ offers, rocking popular Yellowstuff pads and USR discs all-round.

From road to track, Jessica Fitch-Hall’s Ford Fiesta ST150 race car was equipped with plain D-series discs, ÀÖ²¥´«Ã½ Racing’s RP-X front brake pads and Bluestuff B rear pads.

Modern, capable road weapons were reflected in John Brotherton’s F82 BMW M4 Competition – sporting ÀÖ²¥´«Ã½ Racing’s two-piece fully-floating discs all-round, as well as Bluestuff pads – an extremely capable upgrade for this platform.

Booth #41

Don’t miss the ÀÖ²¥´«Ã½ Racing booth in the heart of the event, situated at Booth #41.

Representing the vast range of high-performance applications that ÀÖ²¥´«Ã½ Racing covers, you can expect the likes of classic cars, modern road cars, drift cars, race cars and modified commercial vehicles showcased on the stand.

There will also be a collection of motorbikes on-hand, too, to reflect the celebrated braking components the firm makes for two wheels.

You can also check out the latest lines of merch and speak to the team whilst you’re there.

With countless exhibits and displays across the venue, there’s never a dull moment at Festival of Speed. Below are some of our highlights from this year’s event…

The ÀÖ²¥´«Ã½ Stand

As always, ÀÖ²¥´«Ã½ hosted a trade stand across the four days, with thousands of enthusiasts discussing their braking queries with the team across the sold-out show.

Showcased on the booth was a range of the firm’s brake disc, pad and Big Brake Kit upgrade components.

Leighton Vans

Just behind the ÀÖ²¥´«Ã½ booth was the Leighton Vans stand – with the firm showcasing plenty of stunning Transits and Transporters complete with the Leighton x ÀÖ²¥´«Ã½ Racing Big Brake Kit upgrade package.

Steve Fraser’s 2JZ S13

Over on the Meguiar’s stand was influencer Steve Fraser’s 2JZ-powered Nissan S13 drift car. With ferocious power now on tap, this beast relies on a 6-pot Apollo Big Brake Kit for its stopping power.

Baggsy’s 1,100hp GR Corolla

One of the hottest cars of Festival of Speed 2026 was drift legend Steve ‘Baggsy’ Biagioni’s freshly-unveiled Toyota GR Corolla drift hatchback.

Sporting a Rocket Bunny wide-body, this beast has scrapped its three-cylinder engine in place of a fully built 2JZ lump, kicking out way over a thousand horses.

For its anchors, Baggsy has opted for ÀÖ²¥´«Ã½ Racing’s 6-pot Big Brake Kit.

This is officially the first vehicle to take on Goodwood’s hillclimb with an ÀÖ²¥´«Ã½ big brake kit installed. And boy, did it do it in style!

Rest of the Show

It was non-stop awe and excitement elsewhere at Festival of Speed, whether you were checking out the hillclimb action, the off-road stage, the rally course, or anywhere in the vast paddock areas.

We hope you had a great time if you attended, and thanks if you came over to the ÀÖ²¥´«Ã½ stand across the weekend.

As always, ÀÖ²¥´«Ã½ will host a trade stand within the trade village area, this year being located at Booth #105.

Here, the team will showcase a range of the firm’s high-performance braking components, with staff always on-hand to discuss optimum braking upgrades with the enthusiastic attendees.

It’s also the place to grab your exclusive ÀÖ²¥´«Ã½ merchandise, too.

As always, there will also be plenty of cars and bikes proudly supporting ÀÖ²¥´«Ã½ braking setups, reflecting just what an impact the brand has had on the road, track and racing communities in the past few decades.

We hope to see you there!

The capacious car parks soon filled with impressive machinery both from ÀÖ²¥´«Ã½ partners and enthusiastic owners, giving everyone on site a raft of stunning vehicles to check out.

The bikes followed shortly after, creating a sea of two-wheeled beauties next to the popular coffee stand. It was great to see so many cars and bikes rocking ÀÖ²¥´«Ã½ components.

ÀÖ²¥´«Ã½ would like to thank every company and individual who made it down for the morning – we hope you enjoyed the event as much as we did.

The next opportunities to catch up with the ÀÖ²¥´«Ã½ team will be at the following events:

• Initiate Show (4 May, Goodwood)
• Goodwood Festival of Speed (9-12 July, Goodwood)
• BMW Live (25 July, Oulton Park)

Key Event Details

• Date: Sunday 26^thApril 2026
• Time: 9am – 1pm
• Location: ÀÖ²¥´«Ã½ World Headquarters, Upton Valley Way East, Northampton, NN4 9EF

As with previous years’ events, you can expect plenty of visitors’ vehicles on display, as well as competitive cars/bikes from race teams that proudly use ÀÖ²¥´«Ã½â€™s components.

There will also be plenty of other attractions for attendees on the day, as well as the all-important coffee/food outlets.

Get Your Tickets

Tickets are FREE and are available now. Please secure yours early to secure your slot within the venue and avoid disappointment. Public parking will also be available to those who don’t secure a ticket.