The first episode is now live – viewable on Moto-1 and YouTube (link below). It’s a middleweight sportbike showdown that pits the Yamaha YZF-R7 against the Suzuki GSX-8R.

“Teaming up with Aaron allows us to push these platforms to their mechanical limits and provide deep-dive technical reviews based on real-world riding,” said Adam Waheed. “Seeing the early audience engagement on Moto-1 and YouTube shows that American riders respond to detailed, unscripted evaluations by real professional riders.”

Aaron Colton also emphasized the show’s format: “We wanted to evaluate these machines dynamically rather than just reading spec sheets. The Yamaha and Suzuki middleweight showdown established the baseline for what Head 2 Head covers, focusing on how these bikes perform during spirited sport riding on the street.”

Stay tuned for more news on the 2026 events that the �ֲ���ý team plans to attend – coming soon…

LATEST �ֲ���ý PRODUCTS

Abarth 595/695 – Fully-Floating Two-Piece Discs

Two-piece high-performance disc conversion kits for these acclaimed Italian superminis

Specs:

305x28mm two-piece fully-floating discs (front axle), various brake pad options/packages available

Product Codes:

Front Discs Only

• SG2F045: front fully-floating two-piece discs (305x28mm)

Front Disc/Pad Packages

• P2DK095Y: front fully-floating two-piece discs with Yellowstuff pads
• P2DK095B: front fully-floating two-piece discs with Bluestuff pads
• P2DK096Y: front fully-floating two-piece discs, rear single-piece SG discs, Yellowstuff pads all-round

Vehicle Applications:

• Abarth 595 (2013-2025)
• Abarth 695 (2013-2025)

Availability:

Available now. Please  to find your local �ֲ���ý stockist and see a full list of applications.

LATEST �ֲ���ý NEWS

�ֲ���ý Set to Launch New Super Ceramic Brake Pad

�ֲ���ý is set to launch its new Super Ceramic brake pad range at this year’s SEMA Show in Las Vegas (November 3–6) at the �ֲ���ý Booth #23353.

Unlike market alternatives that use partial ceramic blends, the new range features a true, pure ceramic formulation. While pure ceramic powders significantly increase raw material costs, they deliver a massive leap forward in overall braking performance and low-dust operation, setting a new benchmark for the product line.

With at least eight other Ceramic brands, �ֲ���ý’s new Super Ceramic material is designed to stand apart. According to testing carried out by �ֲ���ý, the pad delivers the lowest rotor abrasion, longest pad life and highest heat threshold – making this a “Track Capable” Ceramic pad but note NOT a full race pad.

Members of �ֲ���ý UK made the unforgettable trip in an �ֲ���ý-equipped Peugeot Bipper

This summer, some members of the �ֲ���ý team took on the ‘Dash to Dubrovnik’ charity challenge. It’s a student-led road trip, driving across Europe in a £500 car through seven countries to Dubrovnik, lasting nine days.

As a team, they raised £2,387.19, with the total raised between all teams standing at £27,785.57 for Amnesty International.

For the challenge, they chose a 2010 Peugeot Bipper Teepee, equipped with �ֲ���ý’ USR discs and Greenstuff pads.

Overall, they totalled 19 countries in three weeks, and 5000 miles, making this a road trip they’ll never forget.

�ֲ���ý Selected as LeMans Corporation Supplier of the Year Finalist

�ֲ���ý is proud to announce it has been selected as a finalist in LeMans Corporation’s 2026 Supplier of the Year awards.

The US-based company is the world’s largest privately held distributor of aftermarket powersports parts and accessories, and each year evaluates its global network of over 500 suppliers to recognise the partners that drive business forward.

Placing in the top seven on this year’s rankings, �ֲ���ý finds itself in the top 1.5% of Lemans’ entire supply base – reflecting the UK and US-based firm’s dedication, operational excellence and commitment to shared success.

�ֲ���ý Expands Board of Control with New Directors

In addition to the recent appointment of Martin Walder as Sales Director, the company owners have appointed the following directors to Freeman Automotive (UK) Ltd:

• Gail Northall as Director of Administration
• Lisa White as Director of Purchasing

With over 30 years of combined experience at �ֲ���ý they bring a wealth of expertise and a commitment that will underpin the company for future development and growth.

SPONSORED RIDER/DRIVER UPDATE

Preston-based Bobby Varey is currently competing in BSB’s ROKiT OFF BMW F 900 R Cup, entrusting �ֲ���ý Racing’s GPFAX motorsport brake pads on his German race bike. Following a promising weekend at Snetterton, we next caught up with Varey and the team fresh off the back of the latest round at the biker-favourite Cadwell Park Circuit, where he finished with a win and a new lap record!

Russell Brook and the Brook-Built racing team have been busy across UK competing at various motorcycle race meetings, including the NLR 750km Endurance Race at Donington Park Circuit, the Barry Sheene Classic at Oliver’s Mount and the Isle of Man’s Classic TT. We next caught up with Brook following the team’s final outing of the 2026 season: the British Historic Racing Club (BHR)’s last round at Cadwell Park.

Luca Wilkinson and Zack Weston of the NW Racing team are competing across BSB and its supporting championships for 2026, both proudly running �ֲ���ý Racing’s GPFAX sintered race brake pads and X-Series floating discs (front), with HH pads and Contour discs (rear). The latest round took the duo to the high-speed Thruxton Circuit, where more great rides secure more podiums across the weekend.

Tennessee-based pro drifter, Hooman Rahimi, is once again competing in the PROSPEC category of the prestigious Formula Drift series in the USA. Following mixed fortunes in the first two rounds of the season, we next caught up with Rahimi off the back of round 3 at the iconic Lucas Oil Indianapolis Raceway Park, where it was another rollercoaster of a weekend for the driver.

Kal Fortner is competing in the 2026 season of Gridlife in the USA, using his Mercedes AMG GTS as weapon of choice. Following the fourth consecutive podium at Watkins Glen, we next caught up with Fortner off the back of his latest round at the technical Lime Rock Park in Connecticut, where he secured his fifth podium in a row, as well as securing second place in the overall 2026 standings.

The Monoposto Race Club has been offering cost-effective single-seater racing in the UK for over 60 years. Chris Levy competes in the championship’s F3B class in his Dallara F397, complete with �ֲ���ý’ Greenstuff pads. After more race wins and podiums at Donington Park last month, we next caught up with Chris off the back of his Brands Hatch finale recently, where more fantastic driving helped him to secure an overall podium finish for the 2026 season.

Wiltshire-based motorcycle racer, Max Symonds has been competing in the British Superbike Championship’s National Superstock category for a number of years. Following an unfortunate fall in the Donington Park race that put him out of action for a few months with a broken ankle and leg, Symonds was back in action for back-to-back Thruxton rounds of both BSB and NG Road Racing respectively. We caught up with him following his first weekends back on the saddle.

Retford-based Scott Stone is competing in No Limits Racing’s Pirelli Super Series 1000cc Power Trophy across 2026 on his Honda Fireblade, aiming to achieve solid results throughout the year. Following a positive outing at Scotland’s Knockhill Circuit, we next caught up with Stone and the team off the back of the Anglesey round recently, where he once again secured strong positions across the weekend.

Full stories:

Sim/Trailer Details

Worth $40,000, the grand prize is a SimCraft GRID1 motion racing simulator, installed inside a custom Ironhorse mobile trailer built by Blacktop Speed Shop.

How to Enter

You can enter by heading to the . Entry is limited to one submission per person/email per week, though bonus entry opportunities are available.

The competition is open to residents of the United States and Washington D.C. who have reached the legal age of majority.
Entries close at 11:59:59 AM CT on November 17, 2026. A random drawing will take place on November 24, 2026.

SEMA Show

Based at Booth #23353, �ֲ���ý will be back in full force at the 2026 SEMA show. Head over to the booth to not only check out this unique car/trailer setup in the flesh, but also speak to the friendly �ֲ���ý staff and check out �ֲ���ý braking components up-close.

Stay tuned for more news on the 2026 events that the �ֲ���ý team plans to attend – coming soon…

�ֲ���ý is proud to announce it has been selected as a finalist in LeMans Corporation’s 2026 Supplier of the Year awards.

The US-based company is the world’s largest privately held distributor of aftermarket powersports parts and accessories, and each year evaluates its global network of over 500 suppliers to recognise the partners that drive business forward.

Placing in the top seven on this year’s rankings, �ֲ���ý finds itself in the top 1.5% of Lemans’ entire supply base – reflecting the UK and US-based firm’s dedication, operational excellence and commitment to shared success.

About �ֲ���ý

With a worldwide work force of over 400 people, �ֲ���ý is an independently owned and managed leader in the brake market, proud of its customers, its products, its success and its people.

�ֲ���ý produce the largest range of brake pads and brake discs in the world, with over 60,000 part numbers for every type of moving vehicle. �ֲ���ý are made in one of its two specialist factories in the UK and USA. The majority of �ֲ���ý brake discs or brake rotors are also made in the UK.

LATEST �ֲ���ý NEWS

�ֲ���ý Appoints New Sales Director

To handle the ever expanding demand from new and existing customers for its product range, �ֲ���ý has appointed Martin Walder as its new Global Sales Director effect Monday 17^th August 2026.

Martin has 20+ years of experience in customer facing positions at all business levels in engineering, and will be responsible for all the �ֲ���ý Group’s customer base, globally.

• Martin will be based in the Northampton facility and can be contacted by clicking here.

�ֲ���ý Enjoys Successful Gravity 2026 Show

The �ֲ���ý and �ֲ���ý Racing teams thoroughly enjoyed another instalment of the Gravity indoor car show recently, set at Birmingham’s National Exhibition Centre.

Acting as a headline sponsor for the second year running, the braking firm once again hosted a significant trade stand in the heart of the event, jam-packed full of components, merch and �ֲ���ý-shod vehicles.

A huge thank-you to everyone who visited the �ֲ���ý stand across the weekend.

You can next catch us at the epic SEMA show (3-6 November, Las Vegas Convention Centre) and the EICMA motorcycle expo (5-8 November, Milan Rho-Fiera).

• Click here for the full story.

SPONSORED RIDER/DRIVER UPDATE

Eric ‘Dewey’ DeWitt has been competing in Gridlife’s StreetMod category with his modified Subaru Impreza WRX for some time now. Utilising �ֲ���ý Racing’s SR-21 sintered endurance motorsport brake pads, DeWitt has enjoyed multiple front-row lockouts in the first half of the 2026 season, alongside fellow SR-21 racer, Kal Fortner. We next caught up with DeWitt following his successful third and fourth rounds of the season, at Gingerman Raceway and Watkins Glen respectively – two more incredibly lucrative weekends that have already secured him 2026 class victory with a few rounds still to go.

13-year-old kart racer, Myles Burton, is currently competing in the Junior Rotax category for 2026. His latest outing took him to the acclaimed Kimbolton Festival at Hunts Kart Racing Club in Huntingdon, where he sustained top-10 results throughout the weekend, despite 42 entrants taking part.

Canadian road racer Dan Kruger has been using �ֲ���ý Racing’s GPFAX track/race brake pad formula on his Kawasaki Ninja ZX-10R for his recent campaigns, in an ongoing relationship with �ֲ���ý that has lasted over a decade. Sitting at the sharp end of the AMA/WERA Superbike/Superstock standings, Kruger recently entered the debutant six-hour N2RA Superbike race at Virginia International Raceway with the Team KYT Americas outfit, where he secured Superbike class victory alongside Brandon Cretu and Brian D’Apice.

The Gigglepin Racing team has been at the sharp end of various international off-road racing championships in recent years, being proudly supported by �ֲ���ý throughout this time. With multiple championships wins under their belt, the latest outing for the Kent-based team was to reclaim Ultra 4 Europe’s ‘King of Britain’ trophy that saw a four-year hiatus until re-emerging in 2026 (with Gigglepin winning the previous round in 2021).

Retford-based Scott Stone is competing in No Limits Racing’s Pirelli Super Series 1000cc Power Trophy across 2026 on his Honda Fireblade, aiming to achieve solid results throughout the year. Following some great riding recently, we next caught up with Stone off the back of his Cadwell Park round, where he’d recently swapped out his Yamaha R1 for a Honda Fireblade and used the weekend to get used to the new machine.

Kal Fortner is competing in the 2026 season of Gridlife in the USA, using his Mercedes AMG GTS as weapon of choice. Following a podium finish at Grid Life Carolina and more podiums in Atlanta, we next caught up with Fortner off the back of his latest round at the iconic Watkins Glen in New York State, where he achieved another podium finish.

Tennessee-based pro drifter, Hooman Rahimi, is once again competing in the PROSPEC category of the prestigious Formula Drift series in the USA. With a mixed bag of luck in the previous round at Road Atlanta, we next caught up with Rahimi following his latest round at Connecticut, where he also shared info about the upcoming weekend at Indianapolis.

The NW Racing team is once again competing in the BSB Junior Sportbike category for the 2026 season, continuing to opt for �ֲ���ý’ GPFAX brake pads and X-Series discs (front) and HH pads and Contour discs (rear) on their various motorcycles. We caught up with the team after their latest rounds at Snetterton And Brands Hatch, where they took home more big results.

Full stories:

�ֲ���ý Booth – The Cars

An eclectic mix of four-wheeled vehicles was once again present, to reflect the wide range of automotive braking components that �ֲ���ý offers.

Drifting was represented in the form of Hayden Renton’s E36 BMW 3-Series Compact – complete with a 6-Piston Apollo Big Brake Kit, Bluestuff pads and GD rear discs. Renton competes in Drift League GB with this fiery machine.

James Burnell’s striking Wrigley’s-liveried Mk1 VW Golf showcased the classic car components �ֲ���ý offers, rocking popular Yellowstuff pads and USR discs all-round.

From road to track, Jessica Fitch-Hall’s Ford Fiesta ST150 race car was equipped with plain D-series discs, �ֲ���ý Racing’s RP-X front brake pads and Bluestuff B rear pads.

Modern, capable road weapons were reflected in John Brotherton’s F82 BMW M4 Competition – sporting �ֲ���ý Racing’s two-piece fully-floating discs all-round, as well as Bluestuff pads – an extremely capable upgrade for this platform.

Booth #41

Don’t miss the �ֲ���ý Racing booth in the heart of the event, situated at Booth #41.

Representing the vast range of high-performance applications that �ֲ���ý Racing covers, you can expect the likes of classic cars, modern road cars, drift cars, race cars and modified commercial vehicles showcased on the stand.

There will also be a collection of motorbikes on-hand, too, to reflect the celebrated braking components the firm makes for two wheels.

You can also check out the latest lines of merch and speak to the team whilst you’re there.