Faculty/Staff Profile

Yong Cao

Yong Cao

Professor of Marketing

Management, Marketing, Logistics, and Business Analytics

 

Dr Yong Cao is a Professor of Marketing at the 乐播传媒鈥檚 College of Business and Public Policy. His research expertise spans global marketing, customer relationship management, service marketing and the application of artificial intelligence in marketing and business management. He has published in leading journals, including the Journal of Marketing, Journal of Retailing, and Journal of Service Research.

His current research focuses on the diffusion of marketing knowledge across disciplines, consumer well-being, social media platform features and usage, and the impact of AI on business practices and consumer identity. In 2025, he received two prestigious honours: the CBPP Innovation Award and the AI Applications Award.

Research

  • 鈥淯.S. Business Schools鈥� Expansion to The Global Market: Positioning Strategy and Market Competition鈥�, Archives of Business Research (2023)
    Journal Article
  • 鈥淎 New Innovation Integration Model: Fuyao Glass Industry Group and Sany Heavy Industry Co. Ltd Cases鈥�, Journal of Innovations (2023)
    Journal Article
  • 鈥淐ountry-of-Origin and Brand Image in Global Outsourcing Adjustment.鈥�, Journal of Finance and Economics (2018)
    Journal Article
  • 鈥淏uild Brand Community to Expand the Market--A Case Study of Xiaomi鈥檚 Market Expansion in China鈥�, International Journal of Economics, Business and Management Research (2018)
    Journal Article
  • 鈥淐ustomer Centricity in China鈥�, Journal of International Management Studies (2018)
    Journal Article
  • 鈥淎 Small High-Tech Firm Entering China鈥檚 Market--A Case Study of ADS-B Technologies Inc.鈥�, International Journal of Case Studies (2018)
    Journal Article

Education & Affiliations

Education

University of Iowa, PhD in Marketing

乐播传媒, MBA in Business Administration

Nothwest University, MS in Geography